Something's been in the air this month. Maybe it’s the shift into autumn. The soft golden hour light hitting the pavement of Macleay Street a little lower, a little warmer. Or maybe it’s something deeper. 

The start of a new chapter, marked by cooler mornings and bold beginnings.

This March, we officially unveiled the new Danni Deane branding. and it's a reflection of where we are and where we’re going. Elevated. Confident. Intentional. Our work has always been rooted in great hair (pun intended) but now, we’re telling the story with even more clarity. And what better way to launch than to take it back to the streets that inspired it all?

Our first Spotted in Potts of the season captures that quiet shift. The way the city starts to soften at the edges, even as the people walking through it feel sharper, more defined.

A woman steps into frame in head-to-toe soft neutrals. White denim, barely-there sandals, and hair that floats like linen. Soft, but styled. Her honey-blonde waves are parted down the middle, effortlessly undone but undeniably intentional. She’s walking past a delivery truck, the chaos of the street around her, but she’s composed. Poised. This is the duality of Potts Point. A little messy. A little polished. Always magnetic.

Further down the block, the styling shifts—but the energy remains. It’s the new season attitude: less about impressing, more about expressing. Rich brunettes in oversized shades. Lived-in blowouts paired with cargo pants and clean skin. We’re seeing the rise of cool tones and richer textures—hair that moves like fabric, soft but strong. That in-between-season texture is having a moment: not overly sleek, not overly styled, but elevated in a way that’s hard to fake. Effortless and 24/7 cool. Whoever she is, we want her style, her magnetism. And if you are her reading this, get in touch so we can model you.

The launch of our rebrand reminded us what this project is really about. Spotted in Potts is documentation and connection. It’s about paying attention. To the way a colour works against a backdrop. To the way a woman moves through the world. To the kind of beauty that stops you mid-scroll and makes you say, "Wait, where did she get that hair?"

And you know what I am going to say, right?

The answer is Danni Deane.

This month is about transition. Into autumn. Into deeper colour palettes. Into a new brand identity. But also into a new way of showing up. Hair that feels effortless but commands attention. Fashion that doesn’t shout, but lingers in your memory. Community that isn’t about cliques, but recognition. You walk past someone and think, yes. I see you.

Every strand, every shade, every silhouette you see in this month's edit is curated straight from the streets of Potts Point. And if you're ready to get the look? We’re here. The formulas. The tools. The stylists. The edit. Whether you're booking a transformation or adding-to-cart, this is your sign.

As always, and with love,

Danni x

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P.S. If we featured your Spotted in Potts style and you’d prefer not to be included, just get in touch — we’ll remove it right away. This article isn’t used to promote products or services; it’s simply a celebration of the amazing hair, style, and beauty we see in and around Potts Point.