FIVE YEARS OF DANNI DEANE.
This May, we lit the candles for our FIFTH birthday celebration. For reflection. For reverence. For the people who’ve grown with us, glowed with us, and let us be part of their becoming. Five years ago, we opened our doors. This month, we stepped back to take it all in.
But in Potts Point, the beauty never stops. Not even for a birthday.
While the bubbles wore off, the cold crept in this month. The rain returned. The coats came out. And just like that, Potts has shifted gears. Streets thinned. Friends jetted off to Europe. But for those still here? We’re here with you.
This Month’s Declaration is “Soft Power”
Winter style doesn’t scream. It simmers. It’s the kind of fashion that’s less about what you wear and more about how you hold it.
“There’s a certain elegance to winter in Potts Point. Everyone’s a little quieter. A little more intentional. The hair reflects that too, deeper tones, lower maintenance shapes, and styling that feels effortless.”
— Danni Deane, Founder
What We’re Seeing on the Street
Low buns under oversized scarves. Coffee runs in chocolate shearling coats. Ankle length wool, worn with last minute wet hair tied in a silk ribbon. You don’t need to go to Europe for a mood shift. We’ve got all the inspiration right here in Potts Point.
The Birthday Edit
This month’s products are a nod to our roots: reliable, elevated essentials designed to keep hair strong, soft, and styled through seasonal slumps.
Fresh Hair is a lightweight dry shampoo that instantly refreshes second day hair. It absorbs excess oil, eliminates odours, and adds volume and texture, giving your style a clean, airy feel without the need to wash or restyle.
🎂 Dream Coat Spray - Color Wow
Dream Coat is your secret to sleek, frizz free, glass like hair that lasts. This award winning spray creates an invisible waterproof shield around each strand, locking out humidity and smoothing the cuticle for a high shine, ultra silky finish that lasts up to three washes.
🎂 Golden Blonde Mask - Christophe Robin
This nourishing mask enhances golden and honey blonde tones while counteracting dullness and dryness. Packed with rich pigments and hydrating ingredients, it revives brightness, restores softness, and leaves hair looking freshly coloured, all in just one treatment.
“These are our ride-or-dies. The products that have earned their spot over five years of transformations.”
Ready to Enter Your Fifth Era? Let’s Mark It.
If you’ve ever thought about changing your hair, this is the month to do it. There’s something about May, a closing of one chapter, a quiet breath before winter. Make it yours.
📍 Book a Winter Transformation
→ May might be over, but the next version of you is just beginning.
Five Years. One Season. Countless Transformations.
Thank you for growing with us.
See you in the chair.
Danni x
